// Complete Service Architecture

Every Engagement Engineered
For Your Exact Stage of Growth

From a first diagnostic audit to a full-scale 12-month revenue partnership — there is a precise BG engagement designed for where your solar business is right now. Self-qualify below.

See Entry Engagements ↓ See Retainer Tiers ↓
Entry Engagements Engagement Journey Retainer Tiers ROI Framework FAQ
// Select Your Revenue Stage — We'll Highlight the Right Engagement
// LT-01 to LT-05 · Entry Engagements

Start Here — Fixed Fee,
No Long-Term Commitment

Every entry engagement is a standalone, one-time fixed fee project. No retainer required. Each one is designed to deliver immediate value — and 50–60% naturally convert to a retainer because the diagnosis makes the next step obvious.

// Diagnostic & Strategy
Fixed Fee · 30–45 Days · One-Time
LT-01 · Growth Diagnostic Audit
Identify Every Gap in Your Solar Business
A complete diagnosis of your growth bottlenecks — delivered as a 25-page actionable report before a single rupee is spent on ads.
30 Days Fixed Fee One-Time Remote Delivery
What We Audit
All current lead sources — digital, referral, walk-in, cold
Sales pipeline structure and current close rate analysis
CRM setup, lead tracking, and follow-up cadence review
Marketing spend audit — channel by channel ROI assessment
Digital presence: website, Google, Meta ads, SEO standing
Sales team structure, scripts, and proposal quality review
What You Receive
25-page Growth Gap Report — every gap, ranked by revenue impact
Prioritised 90-Day Action Plan with specific execution steps
Channel-level ROI breakdown and budget reallocation recommendation
Sales system gap map with quick-win fixes
Retainer recommendation — which BG tier fits your stage and why
Ideal For Solar EPCs at ₹50L–₹5Cr spending on marketing but not seeing trackable results. Also for founders who want an objective outside view before committing to a retainer.
→ 60% of Growth Audit clients convert to a retainer engagement
Book a Call to Start Ask a Question
LT-02 · Solar Lead Machine Sprint
Your First Digital Lead Channel — Built & Live
We build, launch, and hand over one fully operational paid lead channel. You see qualified solar leads arriving before the sprint ends.
45 Days Fixed Fee One-Time Execution + Handover
What We Build
One live paid lead channel — Google Ads or Meta Ads (your choice)
Solar-specific landing page built and optimised for lead capture
Ad copy, creatives, and audience targeting — fully solar ICP focused
Basic Zoho CRM setup + lead entry and tracking pipeline
WhatsApp lead notification system — instant alert on new lead
45-day performance report with CPL, lead quality, and ROAS data
What You Own After
Full ownership of ad account, landing page, and CRM — it's yours
Ad account credentials, campaign structure, and targeting documentation
2-hour handover session with your team to operate independently
Ideal For Solar installers at ₹25L–₹2Cr who have never run paid digital ads. 100% referral-dependent and want to see proof of digital leads before committing to a retainer.
→ 50% convert to Growth Launchpad (HT-01) retainer after sprint
Book a Call to Start Ask a Question
LT-03 · Solar Sales SOP Build
A Complete Sales Operating System for Your Team
Your sales team gets a fully documented process — scripts, proposals, follow-up sequences, and CRM structure — delivered with live team training.
30 Days Fixed Fee One-Time Includes Team Training
What We Deliver
Solar sales call script — residential and commercial versions
Site visit checklist and pre-proposal qualification framework
Proposal template — professional, objection-aware, close-focused
7-touch follow-up cadence — WhatsApp + email + call sequence
Objection handling guide — 20 most common solar sales objections
Zoho CRM pipeline structure — stages, fields, automation triggers
Half-day live team training session — role-play and implementation
Ideal For Solar EPCs at ₹1Cr–₹5Cr with a sales team of 2–6 people. Leads are coming in but the team has no structured process, close rate is below 20%, and deals are being lost to competitors or indecision.
→ 55% convert to retainer — typically Growth Partner (HT-02) tier
Book a Call to Start Ask a Question
// Workshop & Self-Study
Team Format · Free & Paid Options
LT-04 · Solar Growth Workshop
One-Day Growth System Intensive for Your Team
A structured full-day or half-day workshop that installs the Solar Revenue Engine™ thinking across your entire founding and sales team — from lead strategy to closing framework.
Half-Day or Full-Day Fixed Fee Team of 5+ On-site or Virtual
Workshop Covers
Solar Revenue Engine™ 5-Layer framework — full walkthrough with your team
ICP definition exercise — who are your highest-value solar buyers
Lead channel selection — which platforms to prioritise and why
Sales process mapping — your current flow vs. the optimised flow
CRM and follow-up design — how a structured pipeline should work
90-day action plan co-created with your team during the session
Ideal For Solar EPC founders who want their entire team aligned on growth strategy before committing to a consulting engagement. Also ideal for companies with an internal marketing team that needs direction.
→ Often leads directly to a retainer engagement for the founder
Enquire About Workshop
LT-05 · Solar Revenue Engine™ Playbook
The Complete Self-Study Growth Guide for Solar EPCs
BG's proprietary 5-layer framework documented as a 30-page strategic playbook. Free teaser edition available instantly. Full version covers implementation in detail.
Free Teaser Edition Instant Delivery 30 Pages Self-Study
Teaser Edition Includes
Solar Revenue Engine™ 5-Layer framework with implementation overview
Lead generation playbook — channel selection and solar buyer targeting
Solar Sales SOP template — 7-step process with script structure
CRM setup checklist — 47-point Zoho CRM configuration guide
ROI calculation framework — the exact value conversation model BG uses
Ideal For Solar founders who want to understand BG's framework before booking a call. Also for founders who want to begin self-implementing before committing to a consulting engagement.
→ Free to download · No credit card · Delivered to your email in 2 minutes
Download Free Playbook Get Full Version on Call
// The Growth Journey

How Entry Engagements Lead
to Long-Term Partnership

Most clients start with an entry engagement to validate fit and see real results. The transition to retainer happens naturally — not through pressure.

01
LT-01 / LT-02 / LT-03
Entry Engagement
30–45 day fixed-fee project. Real deliverable. No retainer required.
02
Week 3–4
Results Visible
Leads, report, or system delivered before engagement ends.
03
Day 30–45
Retainer Review Call
We present a tailored retainer recommendation based on what we found.
04
Month 2
Retainer Begins
Founder decides. No pressure. ~55% of entry clients continue to retainer.
05
Month 6+
Full Revenue Engine
Complete system running — leads, sales, CRM, strategy, all integrated.

Average BG client engagement duration: 14–18 months — because results compound.

// HT-01 · HT-02 · HT-03 · Core Retainers

Full-Scale Consulting Partnerships —
Built for Sustained Revenue Growth

Monthly retainer engagements with a minimum 6–12 month commitment. Every retainer includes strategy, execution, systems, and ongoing optimisation — not just reporting.

HT-01 · Entry Retainer
Growth
Launchpad
6-Month Minimum · Monthly Retainer
Ideal Revenue Stage Solar EPC at ₹25L–₹1Cr. No paid ads running. 100% referral-dependent. Wants first structured digital lead system built and running.
// What's Included
One live paid lead channel — Google Ads or Meta Ads, built and managed
Solar-specific landing page with lead capture and WhatsApp integration
Basic Zoho CRM setup + lead qualification and stage tracking
Lead scoring framework — identifies installation-ready vs. tyre-kicker
Sales support layer added at Month 4 — scripts and follow-up cadence
Monthly performance report with channel-level ROI breakdown
// Monthly Engagement Cadence
WeeklyWhatsApp performance snapshot
Monthly60-min strategy call with founder
Month 4Sales system layer activated
Month 6Retainer review + scale plan
ROI Target: 7–9× — every rupee invested returns 7 to 9× in qualified solar revenue
Explore Growth Launchpad →
HT-03 · Scale Retainer · Full Partnership
Scale
Partner
12-Month Minimum · Monthly Retainer
Ideal Revenue Stage Solar EPC at ₹5Cr–₹15Cr. Proven execution capability. Targeting 3× revenue growth over 24 months. Founder actively building a management team and systems for scale.
// What's Included
Full business architecture — revenue roadmap, offer redesign, team structure
AI automation layer + complete Zoho One suite implementation
City or segment expansion planning — C&I project pipeline development
Full marketing system — multi-channel + LinkedIn + authority content
Sales team hiring guidance + training + performance tracking framework
Annual revenue roadmap + Year 2 growth blueprint
Quarterly 3-hour founder planning session — strategic direction setting
// Monthly Engagement Cadence
WeeklyFounder strategy call
MonthlyFull business review + roadmap update
Quarterly3-hour strategic planning deep-dive
AnnualFull Year 2 growth blueprint delivery
ROI Target: 41× — structured partnership targeting 3× revenue growth over 24 months
Explore Scale Partner →

Not sure which tier? A free 30-minute strategy call gives you a clear recommendation — no pressure, no pitch.

Book Free Strategy Call → Download Free Playbook First
// Included in Every Retainer

Non-Negotiables in
Every BG Engagement

These are not add-ons or premium upgrades. These fundamentals come standard in every retainer tier — because without them, real growth is impossible.

📊
Live Reporting Dashboard
Every lead, campaign, and revenue metric tracked in a live Zoho Analytics dashboard. No more guessing what's working.
🔧
Systems You Own
CRM, SOPs, ad accounts, scripts, and funnels are built inside your business and fully owned by you — not locked in BG's tools.
🎯
Monthly KPI Commitment
We set specific, measurable targets at the start of each month — lead volume, CPL, pipeline value, close rate — and review them together.
📞
Direct Founder Access
You work directly with BG's senior consulting team — not handed off to a junior account manager after signing. WhatsApp access included.
// ROI Framework

What You Can Expect
to Return on Your Investment

ROI targets are set based on average outcomes across our client base. Actual results depend on your starting revenue, engagement quality, and execution discipline.

Engagement Duration Revenue Stage ROI Target ROI Potential Primary Outcome
Growth Diagnostic AuditLT-01 · Entry
 30 Days ₹50L–₹5Cr —
Full gap report + 90-day action plan
Solar Lead Machine SprintLT-02 · Entry
 45 Days ₹25L–₹2Cr 3–4×
Live lead channel generating qualified leads
Solar Sales SOP BuildLT-03 · Entry
 30 Days ₹1Cr–₹5Cr 4–6×
Sales team with structured process + higher close rate
Growth LaunchpadHT-01 · 6-Month Retainer
 6–12 Months ₹25L–₹1Cr 7–9×
First structured lead system + predictable pipeline
Growth PartnerHT-02 · 6-Month Retainer · Most Popular
 6–18 Months ₹1Cr–₹5Cr 10×
Full revenue engine — lead + sales + CRM + strategy
Scale PartnerHT-03 · 12-Month Retainer
 12–24 Months ₹5Cr–₹15Cr 41×
3× revenue growth + full business architecture

ROI figures represent targeted outcomes based on historical client data. Individual results vary based on starting conditions, team execution, and market factors. Discussed in detail on your strategy call.

// Service Questions

Questions About Our Services

Can I start with an entry engagement without committing to a retainer?
+
Yes — completely. All LT-01, LT-02, and LT-03 engagements are standalone fixed-fee projects with no obligation to continue. You receive the full deliverable regardless of whether you proceed to a retainer. The retainer recommendation happens at the end of the engagement — and only if the numbers make sense for your business.
What's the difference between the three retainer tiers?
+
The tiers differ in scope, depth, and revenue stage. HT-01 (Growth Launchpad) builds your first digital lead system — one channel, basic CRM, foundational process. HT-02 (Growth Partner) goes multi-channel, adds a complete sales OS, CRM automation, and weekly strategy calls. HT-03 (Scale Partner) adds full business architecture, team structure, AI automation, expansion planning, and quarterly 3-hour founder sessions. Think of them as Bronze → Silver → Gold in terms of how deep we go into your business.
Do you run the ads yourself or do we need a separate agency for that?
+
We run the ads directly — there is no separate agency involved. BG manages Google Ads and Meta Ads as part of the retainer. All ad accounts are set up in your name, billed to your card (your ad spend is separate from BG's fee), and handed to you with full access. You always own the assets. We manage the strategy, targeting, creatives, and optimisation.
How much should I budget for ad spend on top of the consulting fee?
+
Ad spend depends on your city, competition level, and target ICP. For HT-01 (Growth Launchpad), a starting ad budget of ₹15,000–₹30,000/month is typically sufficient to generate meaningful solar leads. For HT-02 with multi-channel, ₹40,000–₹80,000/month across Google + Meta is typical. We specify the exact recommended budget at the start of every engagement based on your market.
What happens if we want to stop after 6 months?
+
After the minimum commitment period (6 months for HT-01/HT-02, 12 months for HT-03), you have a monthly rolling arrangement with 30 days notice to exit. Everything built during the engagement — CRM, SOPs, ad accounts, landing pages, scripts — is yours to keep and operate independently. Most clients choose to continue because the systems compound in value over time, but there is no lock-in after the minimum period.
// Choose Your Entry Point

Not Sure Where to Start?
That's What the Strategy Call Is For.

30 minutes. We tell you exactly which engagement fits your stage and what to expect. Free. No obligation.

Book Free Strategy Call Download Free Playbook
Strategy Call → Free · No obligation · 30 minutes Playbook → Free · Instant email delivery
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